13 Simple Steps For Real SEO Results
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13 Simple Steps For Real SEO Results

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Each business with a website needs to make Search Engine Optimization (SEO) part of their growth strategy, working to get their site ranked as high as possible on the major search engines.  With a little work, a different approach, and these tips, you can get your site ranked well with the search engines.  Search engine optimization is all about increasing your website’s visibility on search engine results pages, in order to attract internet searchers to your website.  This is important because the traffic you receive from search engines is likely to be highly targeted.  This article contains some essential SEO tips that could significantly improve your site’s search engine results page ranking.  We want you to grow your business so we created these 13 Simple Steps For Real SEO Results.

If you want SEO to help increase the traffic to your website, you need to code it appropriately.  Search engines are not humans and their spiders will not make exceptions for inadequate code.

“With the continuous revision in the Google algorithms, optimisation practices that are popular today might become outdated tomorrow.” – Kauahal Thakker

For example, if you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.  Infidigit has a great article on 8 great SEO trends: https://sharethis.com/best-practices/2020/03/seo-tips-and-best-practices/

When setting up SEO on your site, avoid duplicating content on various pages within your site.  Instead of making your site seem larger and more relevant to search engines, you will be penalized for duplication.  Instead, try to have individualized content on each section of your site that is highly relevant to the target keywords.

13 Simple Steps For Real SEO Results

Ideal for Business

Search engine optimization is ideal for businesses that conduct their business locally.  Google and other search engines offer ways for you to edit your own business listing, making it ripe for search engine optimization.  This way, people searching for specific keywords on a local search will be more likely to find your business.

Anchor Text

It is important to use anchor text correctly with any internal links on your site.  Using the words “click here” is not going to help your search engine rankings because it is too generic.  Spiders focus on keywords, so if you pick out the most appropriate keywords for your content, they will count your anchor text towards your overall relevancy.

In order to improve your search engine optimization, use as much natural language as possible.  Don’t pack your text full of keywords as search engines will count this against you, knowing it has been a trick to boost search rankings in the past.  Instead, use carefully chosen keywords sparsely throughout your text.  The friends over at CoForge have these SEO strategy tips to help propel your business this year:
https://www.coforge.com/seo-strategy

Let’s explore the other 13 Simple Steps For Real SEO Results.

Breadcrumb Navigation

As you begin to build your site, you will find out various ways to help customers and search engines navigate your site.  One such way is to use breadcrumb navigation.  This is a method of secondary navigation which makes it easier for users to navigate around your website once there.  The idea is that each page is accurately described so people always know their way around.

Tag appropriately.

No one likes to type something in to google and get search results that have nothing to do with what they are wanting or needing.  It wastes their time and makes them angry.  Make sure your site only pops up to people who are looking for it by using appropriate tags, not ones that you think will get you higher in search results.

Particular Parameters

Only use URL parameters to generate dynamic pages when absolutely necessary.  If a search engine sees a URL like mysite.com param1=3812¶m2=sjhwefjo, it will assume that there are an infinite number of possibilities for this URL and not bother indexing them.  Using parameters for transaction-specific data that a search engine wouldn’t care about is fine, though.

Use your strongest keywords in your site’s name, in the sub-folders, and in the page names.  This will help your site, as well as individual pages, rank more strongly.  Search engines will give relevant pages high rank, and you can link those pages to others in your site.  All of this strengthens your entire site and helps it to rank.

Even though you want to search engine optimize your website, write for readers first and search engine bots second.  Google, MSN, Yahoo, etc., now have some very intelligent bots crawling the internet, but bots don’t buy goods in online stores, sign up for newsletters or inquire about your services.  Human visits have the potential to do all of those things, so while you need to include keywords in your text for SEO, keep the page readable.

Keep it Clean

Do not clutter your site with useless items that take up valuable revenue space.  While many of these things can add some flare or decoration, they also cost you money.  Yes, they may be free, however, it is just wasted space if that space could be generating income through an ad or link.

Businesses are becoming more and more aware of the value of search engine optimization and the value of maximizing traffic to their web site.  One tip that may be helpful to you is to ensure that your website is one of the top sites in the specific area.  The content should be unique and provide value, thus driving more traffic to your site.  By doing this, your business will continue to grow and prosper as more and more consumers seek out your website.

Hire SEO Experts

If you choose to hire SEO experts to improve your website you must question them carefully on how they get results.  The term “black hat” applies to anyone that intentionally does shady things to increase SERPS.  This may help a website out for awhile but it can also get you punished and your rankings will suddenly drop.  Once that happens it takes a lot of effort, time and money to fix.

Make sure to update the stuff on your website or blog daily.  People want fresh news and fresh ideas.  They will look for this when using a search engine.  Update your website daily as to increase the amount of traffic to your website which will increase search engine optimization.

No Duplicates

As a general rule of thumb, search engine spiders will ignore sites that have duplicate pages.  Having duplicate pages may give you more keyword content, but it may also get you ignored.  This can certainly backfire.  Make sure each of your pages are unique and original so that you will be found.

If you are doing your best at marketing your site on the internet, and you are ready to grow at a faster rate, go offline.  That’s right, offline.  Consider taking your advertising to physical mediums like newspapers and magazines.  A little paper investment will lend a great deal to your online image.

It is vital to show your customers that you are not just in it for the business.  To do this, you can follow certain customers on Twitter to show that your relationship branches further than just a business to business connection.  This will improve their loyalty to your company and increase your sales over time.  This is an important one from the 13 Simple Steps For Real SEO Results.

Keep it Fresh

Keep your website up to date and don’t neglect it.  Visitors love fresh content.  They won’t have a reason to come back to your site if there is nothing new to view.  Try to stay relevant and update your site at least weekly.  More visitor clicks equates to higher rankings and more visibility on search engines.

When you are optimizing your site, don’t forget that there is more than one search engine out there.  Don’t focus your attention so much on Google that you don’t think about the others.  Yes, Google is the most popular one, and what works for it will generally help you with all of them, but there are different strategies that can help you out with some of the other search engines.

SEO Takes Time

You have to remember the search engine optimization is a process that takes a while to get a sense of gratification from.  When you try to increase your visibility, your site will not instantly begin to get more visitors.  It is a process that takes time to play out.  For more information on SEO Tips have a look at these 50 Helpful Tips: https://sharethis.com/best-practices/2020/03/seo-tips-and-best-practices/

There are a lot of marketing and SEO services out there that claim that they can work wonders in promoting your site or products, but you have to be very aware of scams in this area.  A service that promises to direct a large volume of traffic in a short period of time is probably too good to be true.  Always get the opinions of others before parting with your money.  There are several good forums where you can go for advice.

Keep the content of your site constantly growing to keep the search engines constantly showing it. If it were a simple matter of great one-time content then any good writer could put up a site.  Smart Internet marketers know about and adapt to the continuous evolution of the rank and file of search engines.  Keep your content on top with constant positive changes and intelligent growth.

To optimize ones search engine they must program it to recognize multiple word meanings and how to identify which meaning an individual is using based of the other words it is paired with.  By having ones search engine do this it will produce more relevant results for the users.  It’s important to remember this one from the 13 Simple Steps For Real SEO Results.

Be Unique When You Create

Make sure that you are posting content that is unique.  Having duplicate content will definitely lower your page rank very quickly.  People are always looking for something new.  Add some images and video to your site as well.  This will help bring your rankings higher in a short time.

Title Tags

Title tags are tremendously important in Search Engine Optimization because they appear up in the very first line of search engine returns.  This is where you need to tell potential visitors exactly what your site has to offer.  You should always use different title tags for each web page in order to insure effective Search Engine Optimization.

If you have set up the same keyword tags for every page on your website, you need to fix that immediately.  The multiple tags will not help your business, and you could find yourself flagged as a SEO spammer for doing this.  Keep different keyword tags for every webpage.

Part of SEO is determining the exact phrases and word choices of the average person in your target market.  One of the best ways to do this is by simple observation of these user’s online behaviors.  Regularly visit chat rooms, discussion boards, and review sites to get a feel for the specific words that site visitors use to describe your product or service.  This is another key tip from the 13 Simple Steps For Real SEO Results.

13 Simple Steps For Real SEO Results

Searches Are Important

When searching for specific information on the World Wide Web it is useful to try various search terms and reorder those search terms.  Technical terms are more likely to bring in the results you are looking for and using synonyms is a helpful search strategy as well.  Search Engine Optimization recognizes such search strategies.

A Great Tip

A great tip to increase your search engine optimization is to make sure you are posting on a regular basis. You don’t have to post every single day but make sure you are posting around 3-4 times a week.  This will keep your blog fresh and keep it active with the search engines.

ALWAYS include alt and title tags on images and links!  You can use keywords in these tags, but make sure that the keywords you use truly apply to the image or the site being linked to.  Also, don’t use the same keywords on all the images or links – mix them up so they’re used 2-3 times
each.

Make sure that you use a proper permalink structure, otherwise it could eat up valuable space that can be used for the SEO of your site.  Modify it to where you can create completely relative links to your content.  Don’t allow that space to be filled with gibberish, keep it relative to your content to help your search engine ranking.

Use new domains instead of creating sub-domains if you want to raise your search engine rankings.  Subdomains confuse your human users, as they may not understand the difference between subdomain.mainsite.com and mainsite.com, and these may be very different pages.  Search engines spiders will treat subdomains as part of the same site, diluting the power of your keywords and your site theme.  It is better to move such content to its own domain instead.

In Conclusion,

As you can see, you need to increase your site’s traffic in order to get ranked higher.  This is possible to anyone who is willing to do what it takes.  Getting your site ranked with the top search engines is highly possible, and can be done by anyone who will give it a chance.

At the beginning of this article, we explained why good search engine optimization is important, so start using some of the ideas mentioned in the tips above and see how high you can get your website ranked.  Also, be sure to keep up to date with the latest search engine optimization industry news.

We want you to grow your business and we know these 13 simple steps for real SEO results will help you succeed.

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