3 Key Tips to Create Business Mission And Vision Statements

3 Key Tips to Create Business Mission And Vision Statements

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3 Key Tips to Create Business Mission and Vision Statements.

Do You Have a Mission that Matters?  Use these Key Tips to Create Business Mission and Vision Statements.  Your vision and mission statements are the heartbeat of your entire business.  Your business was likely born out of a courageous dream.  Vision and Mission statements invite others to share that dream.  Listed below are the 3 Key Tips to Create Business Mission and Vision Statements:

1.  Use these 4 ingredients of a Compelling Mission and Vision Statement.

You want your mission and vision statements to move people.  Your business vision and mission should not only move people, but achieve four specific objectives for your customers, investors, and all who come in contact with your business.  These are to direct, guide, inspire, and excite people.

  • Direct people, telling them where you’re headed and why they should follow you, support you, and invest in your vision.
  • Guide people, indicating what future you’re creating and where they are headed with you, as a partner, employee, or a customer.
  • Inspire people, creating a sense of awe or even magic about what you’re hoping to achieve, how you’re changing the world, or revolutionize an industry.
  • Excite people, getting them energized about your idea, excited to be part of it, and optimistic about the future.

2.  Understand the Difference between a Mission and a Vision.

People often confuse vision and mission.  Indeed, mission and vision statements have some qualities in common.  Both your vision and mission illustrate that you have the ability to think big, beyond just the day-to-day.  Investors want a vision-driven person.

Here’s how vision and mission statements are different:

Vision Statement:

Your business vision statement describes where your business is headed.  A vision statement is your big idea, it’s far-reaching, and you cannot know how you’ll reach it or get there at this point.

It’s the difference between saying that you’re going to “Open a fresh cut flower shop in my town,” versus declaring that you’re going to “Revolutionize the way flowers are delivered direct from growers at a fraction of the cost.”

Toyota’s vision statement is, “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.”

Mission Statement:

Your business mission statement clarifies what your business will be doing day-to-day to achieve your big dream.  A mission statement describes what your business plans to accomplish, what you’re setting out to do, what you’ll create, and the means to achieving your vision.

Toyota’s mission statement says what they are doing day-to-day: “To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.”

3.  Know Yourself, Know Your Mindset.

Before you can get into a visionary mode, you must first understand where you stand in terms of your mindset.  Ask Yourself this question: “Where do I fall on the spectrum between risk-open and risk-adverse?”

Determine which of the four mindsets you have, then you can emphasize to your strengths and alleviate your blind spots:


  • The Visionary:  A visionary mindset contains a blend of the other mindsets below, but its hallmark is that a visionary can see what others cannot see, is open-minded, and can be persistent and resolute about their vision.


  • The Pragmatist:  If you’re a pragmatist, you like being on the ground, “safe,” and you like practical, proven methods of achieving a goal.  The pragmatist in you may resist visionary thinking because there isn’t a model or path to follow.


  • The Strategist:  If you’re a strategist, you are the type to take calculated risks and make plans that move you toward your goal, progressively.  You want a roadmap and you believe that a plan is the only way to reach a destination.  The strategist in your may resist visionary thinking because you want to know how to get there—but no map exists for achieving a vision.


  • The Pessimist:  If you’re a pessimist, you’re the one who can quickly see the reasons why an idea isn’t viable.  You spot flaws, risks, and issues lightning-fast.  The pessimist in your may resist visionary thinking because you so readily see potential problems in the way.


When you are aware of your mindset, you can bypass the typical way of thinking and become comfortable with visionary thinking as discussed here in the, 3 Key Tips to Create Business Mission and Vision Statements



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