The Easy Way To Set Up Author Tracking with MonsterInsights
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The Easy Way To Set Up Author Tracking with MonsterInsights

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The Easy Way To Set Up Author Tracking with MonsterInsights.  Author tracking in Google Analytics gives you valuable insights into the performance of your blog authors. Here we will discuss how to add author tracking in WordPress with MonsterInsights

The Benefits of Author Tracking

  • It groups page views for articles by author.
  • You receive instant WordPress author stats for optimization.
  • Shows which author’s posts keep visitors on your site by examining the bounce rate.
  • Tracks the most popular author of your blog.

These are 4 powerful benefits you get by using MonsterInsights, the #1 Google Analytics Plugin for your WordPress site.

Now lets show you how to install MonsterInsights on to your WordPress site.

Step One,

Go to the WordPress plugins directory which is found on the main navigation menu within your admin area.

The Easy Way To Set Up Author Tracking with MonsterInsights

The Plugins can be installed from the admin area.  Next click on the “Add New” link in the plugins menu on the top right.

The Easy Way To Set Up Author Tracking with MonsterInsights

This brings you to the Install Plugins area.  In the Search bar you can search for a particular plugin.  Once you have located the plugin you wish to install simply click on the install link.

 

Step Two,

Let’s focus on how to set up Author tracking in Google Analytics.  The first thing you need to do is install and activate the MonsterInsights Pro plugin which was discussed above.   After activation, you can go to Insights » Addons in order to install and activate the Dimensions addon.

Now connect Google Analytics with WordPress.  If you need assistance, click here for further instructions.

After this is complete go to your MonsterInsights account and copy the license key.  Then, go to Insights » Settings in your WordPress blog.

In the license key area, paste the key and click on the verify key button.

The Easy Way To Set Up Author Tracking with MonsterInsights

After verification click on the tracking tag located in the top section.  From there, you’ll need to visit Custom Dimensions in the left-hand menu.

On this page, click on the Add new custom dimensions link and it’ll display a dropdown menu. Select Author as your custom dimension.  Click on the save changes button to store these settings.

The Easy Way To Set Up Author Tracking with MonsterInsights

Step Three,

Log into your Google Analytics account and open your blog link to add custom dimensions for author tracking.

The Easy Way To Set Up Author Tracking with MonsterInsights

After it has opened, to go to the Admin tab in the left menu.  In the Custom Definitions column, click on Custom Dimensions.

The Easy Way To Set Up Author Tracking with MonsterInsights

Now, click on the New Custom Dimension button in the table.

This will open the form to create a new custom dimension.  In the Name field, add Author and click on the Create button.  All the other settings remain the same.

Step Four,

You’ll need to match the index number of Google Analytics with Custom Dimension ID that’s available in your WordPress MonsterInsights settings.

You can see the index number for Author under the Index column in Google Analytics. Simply note this index number.

Now, visit the Insights » Settings page in your WordPress admin area. Under the Tracking tab, you’ll need to go to Custom Dimensions from the left-hand menu.

If the Custom Dimension ID is same as the index number in Google Analytics, then you don’t need to do anything. If the ID is different, then make sure to enter the same number you noted from Google Analytics’ index column for the Author dimension and click on the ‘Save Changes’ button.

Now, you’ll need to add a custom report in your Google Analytics account to track the blog authors properly. In Google Analytics, you’ll need to go to Customization » Custom Reports from the left menu. Look for the Report Content fields and define the metric groups.

You’ll need to add Author in the Dimension Drilldowns and click on the Save button.

The Easy Way To Set Up Author Tracking with MonsterInsightsIt’ll display the traffic report for your Author dimension. You can monitor the page views and bounce rates according to the blog authors.

Custom Author Reports,

To view further custom author reports, select Author as a secondary dimension in Google Analytics.

First, you’ll need to visit Behavior » Site Content » All Pages. From here choose any primary dimension (for example: Page Title) and go to the Secondary Dimension dropdown below it.

Under the Custom Dimensions, click on the Author option to view the custom reports with other primary dimensions.

It’ll add the new author column and display author name next to each blog title. That way you can view more personalized reports for authors.

In Google Analytics, you have different options to change the settings and view custom reports as required.  With Google Analytics you can export your reports as spreadsheets.

 

This concludes our tutorial on The Easy Way To Set Up Author Tracking with MonsterInsights.

 

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